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Bonus: Our software

These are the tools we use and like (some we spent hours researching to find). Some of the links are affiliate links – they help us keep our resources (like this checklist) free.

Web design/development

Figma (design)

Framer (development - our preference)

Webflow (development)

Video creation and editing

CRM and marketing automation

Automation

Multi-step forms, quizzes for lead magnets and lead qualification

Calendar booking